Problem Based Learning

Fundamental TEACHING and LEARNING COURSE (KAP CENTRAL ZONE/2013) 19 †23 FEBRUARY 2013 ASSIGNMENT ONE (1) NAME| NUR AZIEMAH MOHD AZMAN| ID. STAFF| 302753| FACULTY| COMMUNICATION AND MEDIA STUDIES| CAMPUS/COLLEGE| SHAH ALAM| QUESTION NO. | 2| FOR iLQAM USE ONLY FOR iLQAM USE ONLY DATE RECEIVED: TOTAL MARKS: STAMP: DATE RECEIVED: TOTAL MARKS: STAMP: NUR AZIEMAH MOHD AZMAN BASIC TEACHING and LEARNING COURSE 19 †23 FEBRUARY 2013 (CENTRAL ZONE) UNIVERSITI TEKNOLOGI MARA (UiTM) ASSIGNMENT 1 †QUESTION 2â€Å"Learning isn't an observer sport.Students don't learn a lot of simply sitting in classes tuning in to instructors, retaining pre-bundled assignments, and letting out answers. They should discuss what they are realizing, expound on it, relate it to past encounters, and apply it to their every day lives. They should make what they realize some portion of themselves. † Explain how you will conceptualize this guideline in your homeroom? | There is a colloquialism that g oes: â€Å"Give a man a fish; you’ll feed him for a day. Show a man how to angle; you’ll feed him for a lifetime. † As an instructor, I hang on solidly to stating above.When I initially began educating, I disclosed to myself that I can either be an educator who is just worried about what should be instructed or I can be an educator who is worried about what and how something should be instructed. I picked the last mentioned. Why? Understudies had gone through over 12 years of learning in schools where more often than not, they sit and tune in to what the educator is instructing. Little or less cooperation for their benefit is joined during those 12 years. The primary goal is to pass 3 ‘big and important’ assessments in 12 years.Sad to state, they before long overlook a major lump of what they had been realizing for as long as 12 years following they finish their last paper for SPM. This is on the grounds that understudies are just made to recall wha t they are instructed; not to hold them. You can recollect data for a particular time allotment before you forget about it; however in the event that you can hold that data, you’ll recall it for eternity. Let’s take mathematic for instance. We were instructed how to do straightforward computations, for example, expansion since we were 6 years of age. We not just figure out how to include numbers in class, we likewise use it in our day by day lives too.In a much basic terms, we practice what we realize in school and fuse it into our day by day lives. We hold the aptitudes to do increases by doing and rehearsing. Shouldn't something be said about extra arithmetic? In all honesty talking, in the event that I was given a lot of extra science addresses today, I would not have the option to settle even the least complex inquiry. Why? Since I didn't utilize any of the recipes I was instructed in school in my day by day lives. I didn't hold the data. Understudies are one of a kind. They probably won't have a similar method of learning.Lecturers and instructors must know about their student’s capacity so as to make the educating and learning process a triumph. â€Å"Students have various degrees of inspiration, various perspectives about educating and learning, and various reactions to explicit study hall situations and instructional practices. † (Brent and Felder, 2005) That is the reason, understudies learn best when they are consolidated and is effectively included during the learning procedure. The conventional strategy for educating is progressively worried on what the understudy ought to adapt as opposed to how the understudy ought to be learning.In my class, I use Problem Based Learning (PBL) technique. PBL is another technique for realizing where there is a harmony between what the understudies ought to learn and how they ought to learn. â€Å"This new way to deal with learning is achieving new manners by which understudies are asso ciated with the learning procedure. Educators realize that understudies don't learn at their most elevated potential when they are in a homeroom where the instructor remains at the front of the room and gives them information. † (Utecht, 2003) During class, I urge my understudies to talk and offer data that they have on the topic.Before I start my talk, I would initially conceptualize the possibility of the theme with my understudies. At first, understudies would be hesitant to take an interest since they fear saying an inappropriate answer. I support them saying that â€Å"if it is a supposition, there is no set in stone answer†. Understudies in colleges are andragogy students; they are grown-up students. As a grown-up, they might want to have more control of their own learning. â€Å"Andragogy reorients grown-up teachers from teaching individuals to helping them learn.The techniques utilized may extend from detached guidance inside an educational plan or coordinated guidance. It might likewise incorporate deliberate and unexpected learning circumstances. † (Crawford, 2004) This kind of understudies would be progressively intrigued to learn on the off chance that they are given more force and control in the learning procedure. There are six suspicions on andragogy students: 1. Grown-ups need to know the explanation behind picking up something (Need to Know) 2. Experienceâ (includingâ error) gives the premise to learning exercises (Foundation). 3.Adults should be answerable for their choices on training; inclusion in theâ planningâ andâ evaluationâ of their guidance (Self-idea). 4. Grown-ups are generally keen on learning subjects having immediateâ relevanceâ to their work and additionally close to home lives (Readiness). 5. Grown-up learning isâ problem-focused as opposed to content-situated (Orientation). 6. Grown-ups react better to inward versus outside helpers (Motivation). (Malcom Knowles, 1977) I arranged and do my educating and learning process utilizing the 6 suppositions as my principle guidance.Most of the time during class, I permit my understudies to voice out their sentiment and offer what they need to state on specific themes. I likewise let them know the target of the realizing and what they will gain toward the finish of the class. On the off chance that they feel that they didn't accomplish what they ought to toward the finish of the exercise, I urge them to impart their issues to their colleagues so they can concoct the arrangements together. During my instructor, I utilize straightforward models which they can without much of a stretch interface with in their day by day lives. I for the most part share my experience and request that they share theirs with the class.It removes the earnestness from the learning procedure and understudies felt progressively open to sharing their issues and experience. For me, a loose and basic learning condition will urge the understudies to be increasingly d ynamic and not be hesitant to participate in the conversations. An unbending study hall will make the understudies as cold as ice. Before I began instructing, I advised myself to be the educator that u have never had; the instructor I need to have however didn't. I need my understudies to them around me and to not be embarrassed to determine what they have as a main priority, since I accept the most significant information is the information that we shared.References Brent. R, and Felder M. R. (2005). Understanding students’ contrasts. Diary of Engineering Education, 94(1), 57-72 Crawford S. R (2004). Andragogy †Malcolm Knowles. Recovered March 21 from http://scholastic. regis. edu/ed205/Knowles. pdf Knowles, M. S. (1973). The Adult Learner: A Neglected Species. Houston: Gulf Publishing Company. Utecht R. J. (2003). Issue Based Learning in Student Centered Classroom. Recovered March 21 from http://www. jeffutecht. com/docs/PBL. pdf

Dynamic Earth Essay Example for Free

Dynamic Earth Essay Has the Earth been static since the very beginning? All things considered, Earth hasnt been moving enthusiastically yet it is changing at a consistent rate. New topographical highlights, rock developments, and areas of plates all ascent and obliterate some in a lifetime and others over a range of a huge number of years. Earth is dynamic; it continually advances and doesnt rest. Through the beats and shape, the exciting bends in the road, Earth is dynamic as a result of plate tectonics and the stone cycle. The thoughts and hypotheses that make up plate tectonics have indicated Earths dynamism. The situation of plates on worldwide maps didnt consistently seem to be like the maps indicated today. 250 million years prior, there existed a very mainland, Pangea, which contained all land masses on Earth. Before plate tectonics, individuals thought the plates were consistently similarly situated; nobody could clarify how such a huge mass could move. It split up somewhere in the range of 200 million years back however researchers as of late acknowledged this thought of moving plates; mainland float. Significantly later was the possibility of ocean bottom spreading, the clarification for mainland float. These thoughts converged to make what is currently known as plate tectonics. Actually, it is more than likely that Earth will look like Pangea later on. The thoughts that were raised could without much of a stretch have been inside a people lifetime. Volcanoes and quakes are additionally basic in light of plate tectonics. There are around 500,000 tremors and several minor volcanic emissions every year brought about by the successive association between plates. Plate tectonics are a significant bit of proof for the evolving planet. The changes that happen through the stone cycle have additionally demonstrated Earths dynamism. The stone cycle portrays the dynamic changes that the three principle sorts of rock experience with no conclusive request. A changeable stone won't generally remain a transformative stone; it can transform into a sedimentary stone through enduring and disintegration then compaction and cementation or a molten stone through liquefying and cooling of magma. For instance, the Andes Mountains were framed by the changes of transformative and sedimentary stone. It started to take its current structure around 80 to 100 million years prior. Despite the fact that the procedure for change is drawn out, it happens regardless. The stones we see today might be various a huge number of years into what's to come. Fundamentally, nothing is ever unchangeable or rather, rock. All in all, Earths dynamism is appeared through plate tectonics and the stone cycle. It is continually changing regardless of the moderate rate. The highlights that are obvious today wont be there until the end of time. Volcanoes that were once dynamic will stop to eject and landmasses that were once isolated by water will be stuck together. Delightful stone arrangements will be torn somewhere near the vicious planet that is Earth. Because of the evolving Earth, our understanding changes with it. Researchers continually concoct new data to demonstrate a thought or counter a hypothesis. The undeniable trends are coming, would you be able to feel it?

Essay Topics - Make History

Essay Topics - Make HistoryThe 1920s were a time of great changes in American culture and it's almost like history was rewritten in that decade. I have compiled a list of 1920s essay topics that every teacher should teach to his or her students during the year.The first thing on my list is the idea of democracy in America. It was a revolutionary concept back then, the thought that everyone had the right to vote for their local elected representatives. Students need to learn that you cannot elect a person to a political office, it has to be done by a public vote. The civil rights movement was an important part of this era as well. They wanted to put the people in charge of something so they went ahead and did it.One of the big questions at the time was slavery and what it did to our country and the South, and white supremacy. In the South, where slavery is a tradition, many people did not want the freedom of the United States and these were the people who created the conditions that l ed to the Civil War.The second period is the Jazz Age, with its unique innovations and sounds, it is one of the most popular periods of American history. We have Jazz music, movie stars, new and different styles of dress, dances, dancing, flappers, jazz songs, the Rose Bowl Parade, the Tennessee Williams play, the Star Spangled Banner, and many other things. We call it The Golden Age of America, and yes, we all saw some great movies.Music was in it's creative state at the time, with blues, jazz, swing, rock and roll, and many other genres. Movies were in the stage, and the feel of the movies would continue in the decades to come. People made millions of dollars on the movies, and the dance, song, and dance, comedy, and many other things are still being created today. It was a time of change, with new inventions, styles, and you might want to know how to write about that.The second half of the 1920s was called the depression, the 'Bad Years' and the social breakdown, it is known to o ur generation, but it was just a sad era, the people lost everything, the business industry, the government, and many people. I have not looked at the years prior to the 1930s, because I do not know that well. I'm sure you have plenty of ideas.If you want to know the history of this time period, and what was going on during those years, you can find out at any library and you will find it there. The Internet is a good place to start looking.

Why the Philospher Should Rule (Plato) - 1708 Words

1) (From the Republic Book VII) WHY SHOULD THE PHILOSOPHER RULE? EXPLAIN WHY HE IS BEST SUITED TO RULE AND EXPLAIN 2) WHY IT IS A DILEMMA FOR HE TO CHOOSE TO RULE. WHY DOES HE HAVE TO BE COMPELLED AND WHAT IS THE NATURE OF THE COMPULSION? 3) BE SURE TO COMMENT ON HOW THIS QUESTION IS RELATED TO THE ANSWER PLATO ATTEMPTS TO CONSTRUCT TO GLAUCONS CHALLENGE? Part 1 In Plato’s Republic, Plato sets out to prove that it is always better to be just than unjust. Doing so requires him to look into the soul of human beings. Souls by nature are difficult to examine so he suggests that he use the analogy of a city-state. Using this as an analogy suggests that finding the â€Å"ideal† functionality of the state he will also have found the†¦show more content†¦In the Allegory the prisoners represent the general population in society, the cave represented lack of education and the released prisoner represents the philosopher. The philosopher, represented by the prisoner, has escaped the lack of education is now capable of grasping Form of Good allowing him to see all other forms. Having obtained understanding of the Form of the Good, the philosopher, just as the prisoner who had seen the light is best fit to lead the prisoners out of the cave, the philosopher is best fit to rule the city-state. Part 2 At this point the philosopher is faced with a dilemma. Why, after finding this â€Å"Earthly Paradise† of the Form of Good, would the philosopher return to the cave and take upon himself the task of leading his former comrades when returning to the cave means returning to the darkness? Even though the philosopher is best fit to rule what would compel them to do so? Plato being aware of this dilemma offers a reason the philosopher would be compelled to rule. One reason the philosopher would return to rule would be a sense of obligation to his former fellows. After all, he was enabled to reach this understanding of forms by the education the city made available to him. Since the city gave him this knowledge he owes them his service as ruler. This claim is countered by the suggestion that by compelling the philosopher toShow MoreRelatedWalts Whitmans Vision of America in Leaves of Grass17685 Words   |  71 Pagesis†©certainly†©worth†©remembering†©inà ¢â‚¬ ©a†©time†©when†©mankind’s†©interests†©and†©concerns†©lay†©so†© far†©away†©from†©his†©ideals.†© While†©analyzing†©Walt†©Whitman’s†©poetry†©and†©reading†©his†©verses,†©it†©is†©important†©to†© keep†©in†©mind†©that†©he†©was†©not†©a†©politician,†©nor†©a†©philospher†©or†©essayist†©and†©therefore†© could†©afford†©to†©disclose†©his†©human†©side.†©He†©wrote†©in†©Ã‚ «Song†©of†©Myself »:†©Ã‚ «Do†©I†©contradict†© myself?†©Very†©well†©then†©I†©contradict†©myself,†©(I†©am†©large,†©I†©contain†©multitudes.) » †©Ã¢â‚¬ ©Thus†©some†© 1 of†©his†©ideas†©might†©be†©confusing

Methods And Findings Based On Literature Review Essay

Methods and Findings Based on Literature Review Gunten et al. (2012) conducted a quantitative study of 593 third-year medical students from July 2002 to December 2007. A pre-and post-instruction performance on knowledge, confidence, and concerns, regarding end of life care and palliative care measures was evaluated. The intervention required a 32 hour didactic and experiential curriculum. The results showed a â€Å"23% improvement in knowledge (F1,486 = 881, p 0.001), 56% improvement in self-reported competence (F1,486 = 2,804, p 0.001), and 29% decrease in self-reported concern (F1,486 = 208, p 0.001)† (p. 1198). Pesut et al. (2015) utilized a mix-method convergent parallel design study to evaluate the outcomes of an educational intervention of 22 rural nurses and 13 healthcare workers (sample) in palliative care. A pre and post-test analysis was completed and it demonstrated that healthcare providers had a statistically significant knowledge gain in many areas of palliative care. For instance, there was an increase in seven of ten palliative care competence dimensions, including pain needs, spiritual needs, and communication. Also, there was an improvement in the nurses’ self-perceived knowledge in three of twelve domains. It was also demonstrated that there was an improvement in communication among the healthcare team. The study concluded that an educational intervention could improve not only the knowledge but also the competence in nurses and healthcare providers.Show MoreRelatedStandardization in International Marketing Strategy Is Doomed to Failure: Literature Review and Methodol ogical Critique1577 Words   |  7 PagesStandardization in International Marketing Strategy is doomed to failure: Literature review and methodological critique. 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Prose Study of Dracula by Bram Stoker Essay Example For Students

Prose Study of Dracula by Bram Stoker Essay The novel Dracula was one of the best-known horror stories in English literature. Bram Stoker first decided to write the novel after being influenced by other horror/ghost stories written in the late C19th. He started taking notes while on a holiday in Whitby on the 8th March 1890. He finished making notes in 1896 and published the book in 1897.  The title Dracula came from the word devil translated from the Wallachian language. Bram Stokers neck biting, blood sucking, ubiquitous Count was the most popular anti-hero in the Western Culture. The novel was made to stand out; all the other horror novels did not develop their main character in quite the same depth, were as Bram Stokers Dracula is a character to remember. He was a fully developed character, which was why it was so popular with the people. The novel was so popular that more than 250 films, novels and comics all got their inspiration from it. Dracula became a classic due to its narrative oppositions such as Good vs Evil, Science vs Superstition and purity vs uncleansliness. The genre of the novel is Gothic Horror.  In chapter 2, Jonathan described Count Dracula to the reader on his first day in the Castle. Dracula was described as having a strong a very strong aquiline face. The fact that Jonathan repeated the word strong and added very before it emphasises his undefeatable strength. Draculas mouth was described as being cruel-looking, with peculiarly sharp teeth. This description of Dracula gives the reader the sense that he was no ordinary person but he had special features that proved him to be of another species. Because Dracula was described as if he were an animal it causes the reader to distinguish the fact that Dracula was different. Whenever Dracula seems to appear in the novel, the atmosphere changes from being quite normal to being unpleasant. For example when Dracula was on the boat, the crew said guide us in the fog that seems to mere with us. This gives the reader the sense that Dracula has an influence on the weather. Also using the fog conveys another meaning; that Dracula could be in the shadows for must of the novel to achieve a sense of mystery to his character and it creates tension. Dracula represents a number of themes and ideas. Firstly, he represents Good vs Evil (he represents the Evil). In chapter 11, Lucy Westenra wonders why all the powers of the devils were against them. Here dramatic irony is created because Lucy seems to think that they are only having bad luck while the reader knows that Dracula is behind it all. Also the battle of Good vs Evil is shown in Chapter 22 when the plan to kill Dracula becomes personal and they ask that God will aid us to the end. Here the characters are showing the reader a sense of doubt seeing as they are asking God to save them as if they are about to die. It is then represented as death in Life vs Death. The curse of immortality; they cannot die. Here Dracula threatens that he is immortal and no living creature would be able to kill him. Here he gives the reader a sense of fear for the characters in great danger.  Dracula also represents the superstition in Science vs Superstition. In Chapter 14, Van Helsing begins to let out his superstitions, It is the fault of science that it wants to explain all. Here Van Helsing is trying to explain to the others that they should not only try to conclude in Science but also in superstition. He then says, Do you know all the mysteries of life and death? Here Van Helsing is trying to explain who or what Dracula is. To the others the case only begins to pick up on superstition when they begin to witness things for themselves, for example when they have to kill Lucy a second time. .u205dab66c6bb37ee3a70f44124bc78bd , .u205dab66c6bb37ee3a70f44124bc78bd .postImageUrl , .u205dab66c6bb37ee3a70f44124bc78bd .centered-text-area { min-height: 80px; position: relative; } .u205dab66c6bb37ee3a70f44124bc78bd , .u205dab66c6bb37ee3a70f44124bc78bd:hover , .u205dab66c6bb37ee3a70f44124bc78bd:visited , .u205dab66c6bb37ee3a70f44124bc78bd:active { border:0!important; } .u205dab66c6bb37ee3a70f44124bc78bd .clearfix:after { content: ""; display: table; clear: both; } .u205dab66c6bb37ee3a70f44124bc78bd { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u205dab66c6bb37ee3a70f44124bc78bd:active , .u205dab66c6bb37ee3a70f44124bc78bd:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u205dab66c6bb37ee3a70f44124bc78bd .centered-text-area { width: 100%; position: relative ; } .u205dab66c6bb37ee3a70f44124bc78bd .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u205dab66c6bb37ee3a70f44124bc78bd .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u205dab66c6bb37ee3a70f44124bc78bd .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u205dab66c6bb37ee3a70f44124bc78bd:hover .ctaButton { background-color: #34495E!important; } .u205dab66c6bb37ee3a70f44124bc78bd .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u205dab66c6bb37ee3a70f44124bc78bd .u205dab66c6bb37ee3a70f44124bc78bd-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u205dab66c6bb37ee3a70f44124bc78bd:after { content: ""; display: block; clear: both; } READ: Eric's response to the tragedy EssayThe threat that Dracula poses to the Victorian society and its principles is that he is there to overpower the society with people of his own kind, by turning people into vampires.  The novel is written with multiple narrators, including Jonathan, Mina, Lucy, Van Helsing and Dr Seward. The effect of using multiple narrators was so that the reader could get to know each character individually, including the way the think and behave. This would help when the reader would be trying to figure out what a character would do in a certain scenario and to help the reader get in role (if they were to do a play). It would also help the reader to get a different point of view from each character. Van Helsing plays and important role in Dracula. Throughout out the novel the reader realises that represents Good. Van Helsing was an extraordinary scientist because unlike any other he was also able to adapt into the world of superstition without getting lost, therefore this helped in the pursuit of Dracula. The Old, Dutch professor was the most threatening adversary to the Count because the Count knew that Van Helsing knew a lot about his past and how to get rid of him due to that fact that it was one of the myths going around when Van Helsing was younger. This also threatened the count because Van Helsing was a modern scientist with an understanding of superstition.  Stokers Dracula gains a long lasting impression to all the readers because it dealt with issues of life, e.g. love and hatred. Also all of the descriptions and atmosphere adds to this. The fact that vampires are only a myth added to the many other books and programmes created.

Propaganda, Persuasion and Public Relations

Propaganda is a method of communication which is used to influence the attitudes of specific groups of individuals towards a particular cause or position (Propaganda, 2010).Advertising We will write a custom essay sample on Propaganda, Persuasion and Public Relations specifically for you for only $16.05 $11/page Learn More In essence, instead of a sense of impartiality propaganda actually presents information in such a way so as to influence an audience through selective dissemination of information in order to create an emotional rather than a rational response to certain issues (Propaganda, 2010). For example in the case of the Australia’s cancellation of the Fuel Watch program Senator Xenaphon utilized propaganda stating that Fuel Watch was not an effective means of helping consumers stating the need to tackle the big four oil companies using another method, what most people fail to notice is that he omits the details the successes the Fuel Wat ch program actually had which indicates possible ulterior motives on his part (Battersby, 2008). His actions resulted in the end of the National Fuel Watch scheme which to an extent could be considered a step back from giving consumers more control over how they purchase gasoline (VACC, 2008). What must be understood is that propaganda utilizes elements such as loaded questions, partial synthesis or even lying by omission in order to gain the desired response (Wilcox Cameron 2009). One use of effective propaganda can be seen in the online article â€Å"Cultural Cringe where the writer selectively introduces facts which lambasts and derides the Australian video presentation for its World Cup 2022 bid (Hunter, 2010). Throughout the article there is little mention of the creativity that went into the video, the unique approach that Australia took or the overwhelming positive response viewers had for the commercial, rather, what is mentioned is nothing more than a continuous tirade fo cused against commercial itself (Hunter, 2010). It must be noted though the use of the term propaganda, as stated by Wilcox, has been connected to falsehoods, lies and deception (Wilcox Cameron, 2009). It is true though that propaganda used by various PR departments have been utilized in various political campaigns as a form of political warfare where detrimental facts on rival candidates are released to the general public (Propaganda, 2010).Advertising Looking for essay on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More On the other hand propaganda is also used in various public information campaigns by governments for positive effects such as the Australian governments fight against illegal downloads connoting their use with stealing and its use by the U.S. during the invasion of Afghanistan and Iraq as a supposed â€Å"war on terror†. In essence the use of propaganda and its effects can be associated with the ethical reasoning behind its usage. The ethics of persuasion Wilcox states â€Å"perception is interpreted as being used in the following manner: to change or neutralize hostile opinions, to crystallize latent opinions and positive attitudes, and finally to conserve favorable opinions† (Wilcox Cameron, 2009). As such the importance of persuasion to successful contemporary public relations all boils down to its ability to influence individuals towards a certain train of thought. As such it can be stated that persuasion shapes perceptions and thus the way people interpret and accept information. As seen in the examples related to propaganda, persuasion should always attempt to follow a certain ethical guideline when used in Public Relations. The concept of corporate social responsibility should be considered an integral part of most PR practices due to its ability to sway public opinion either in favor for or against a particular company (Berenbeim, 2006). For PR departments what should be considered good for the company should also be directly proportional to what is beneficial for consumers. In such cases where the good of the company is put above that of the consumer that in itself is in direct violation of the ethical guidelines of persuasion (Messina, 2007). One example of honest and effective persuasion can be seen in the Bowen article summarizing the necessity for the fuel watch scheme and outlining exactly what it entails (Bowen, 2008). On the other hand an example in Australia of the ethical violation of persuasion is the production and sale of vitamin water by Glacà ©au in which the company states that the water being sold has been â€Å"enriched† with vitamins in order to aid people attain a healthy lifestyle (Adam, 2008). Far from actually contributing to a person’s health and well being vitamin water and its additives could potentially cause health problems in the future, especially if the product is consumed on a regular bas is as a replacement for water (Glaceau lands Coke in deep water, 2010).Advertising We will write a custom essay sample on Propaganda, Persuasion and Public Relations specifically for you for only $16.05 $11/page Learn More On average a single bottle of vitamin water produced by Glacà ©au contains 32 grams of crystalline fructose which is nothing more than a derivative of high fructose corn syrup which numerous scholarly articles and independent journals have linked to the rapid onset of obesity in various populations. In this case not only is the company marketing drinks with vitamins which might not even be absorbed but the amount of sugars present in each drink is actually detrimental for the future health of a person especially if they replace ordinary water with vitamin drinks. This example is a clear case of what not to use persuasion for, not only is it in direct violation of corporate social responsibility but convincing people to think that a d rink is healthy when in fact it could cause health is problems is highly unethical by most standards. Persuasion should be done when either trying to establish an idea, state relevant facts or modes of thought, it should not be used to directly lie to an audience and convince them to do something which could possibly endanger their well being (Messina, 2007). Conclusion Based on the information presented it can be stated without question that effective persuasion truly does shape perceptions and thus the way people interpret and accept information which makes it an important tool in contemporary public relations. It must be noted though that just because a persuasive argument is effective does not make it ethical. Examples such as the case of vitamin water show that at times persuasive arguments are used in such a way that their results are actually detrimental towards people. It is up to people taking PR whether to discern through proper ethical reasoning whether what they use pers uasive skills for will result in either beneficial or detrimental results. References Adam, C. 2008, Coke uncorks water brand in Australia, BT Magazine, 58, 2646, p. 3, Business Source Premier, EBSCOhost.Advertising Looking for essay on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More Battersby, L. 2008, Senate kills off FuelWatch, The Age, p. 1. Web. Berenbeim, R. E. 2006, ‘Business Ethics and Corporate Social Responsibility’, Vital Speeches of the Day, 72, 16/17, pp. 501-504, Academic Search Premier, EBSCOhost. Bowen, C. (MP) 2008, A national fuelwatch scheme, joint media release with Hon. Kevin Rudd MP, Australian Government Treasury, p. 1. Web. Glaceau lands Coke in deep water 2010, Marketing Week (01419285), 33, 31, p. 12, Vocational and Career Collection, EBSCOhost. Hunter, T. 2010, Cultural cringe: World Cup roo has critics hopping mad, The Age  Online, p. 1. Web. Messina, A. 2007, ‘Public relations, the public interest and persuasion: an ethical approach’, Journal of Communication Management, 11, 1, pp. 29-52, Business Source Premier, EBSCOhost. Propaganda 2010, Columbia Electronic Encyclopedia, 6th Edition, p. 1, Literary Reference Center, EBSCOhost. VACC 2008, VAAC welcomes the end of the national Fuelwatch Scheme, media rele ase, p. 1. Web. Wilcox, D. L. Cameron, G. T. 2009, Public relations: strategies and tactics, 9th edn, p. 229 – 242,(international edn), Pearson Education, Boston, Massachusetts. This essay on Propaganda, Persuasion and Public Relations was written and submitted by user Samantha Hodge to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.